Integrated Marketing Strategies Create ROI

In a down turned economy where advertisers are cutting budgets, agencies are firing, broadcast employees are losing their paychecks, and marketing folks spend part of their day trying not to panic, there is reason and rationale to creating campaigns that really deliver ROI and keep clients' business on the books and moving in positive growth territory.

There has to be STRATEGY behind every dollar spent, and each media channel used has to produce measurable results. Why drive to the web from radio or pay-per-click if all you get is a report that says traffic is up? That's nice... How do you re-market - making every dollar spent do double duty? Billboards - why not integrate SMS into the campaign and build in a direct response component?

You get what I am driving at. Don't spend a dime without a strategy.

Make sure the client has every available tool to convert the lead to a sale, stay focused on delivering the leads and creating the conversion process to the sale, to the point where the process then belongs to the client to close the sale based on their product offering. Create a winning strategy from start to finish, not just a killer commercial!

Stay focused and strategic...

Best,

Vickie Isaac
Owner/President
Edge Media
http://www.edgemedia.biz

Twitter: twitter.com/EdgeMedia

Marketing Dollars Have to Deliver ROI in Economic Downturn

In times of economic uncertainty, business owners close their checkbooks and marketers scratch their heads. In order to create the proverbial "win-win", marketers must accept the mandate for accountability for every marketing dollar spent. Marketing strategies must be trackable, measurable, and most importantly, successful.

At Edge Media, we have committed to really pushing the envelope and have turned over every rock imaginable, looking at media channels, technology, and most importantly, strategy. Every marketing dollar has to be backed by strategy - what is the goal? What is the process? How do we move from A to B to C? Are we capturing the data? What are we doing with the data once captured? What are we learning about the data? How can we improve?

We are working with new and exciting media channels, including social media optimization which has already increased traffic eight-fold for one website, and are busy integrating mobile marketing (text or SMS) into our clients' campaigns. Why new media in times of economic uncertainty? We have chosen to utilize the media channels that our clients' customers utilize, which is why social media sites and text messaging make perfect sense in the marketing mix.

The basics do not go away because new media is being used, they are integrated into the planning. Consider using radio that has a text in response message. The text message response then includes a link to a website. Capture the data on the landing page of the website. Create an e-mail marketing campaign with the captured data. It is a beautiful thing to move through the process in a measurable way with solid results to deliver for clients.

For more on the use of mobile marketing, join our October online webinar. Click here to RSVP.
http://community.icontact.com/p/edgemedia/newsletters/september08/posts/leads-delivered-before-noon

Talk to you soon!

Wishing you the best,

Vickie Isaac
President/Owner
Edge Media

http://www.edgemedia.biz