In times of economic uncertainty, business owners close their checkbooks and marketers scratch their heads. In order to create the proverbial "win-win", marketers must accept the mandate for accountability for every marketing dollar spent. Marketing strategies must be trackable, measurable, and most importantly, successful.
At Edge Media, we have committed to really pushing the envelope and have turned over every rock imaginable, looking at media channels, technology, and most importantly, strategy. Every marketing dollar has to be backed by strategy - what is the goal? What is the process? How do we move from A to B to C? Are we capturing the data? What are we doing with the data once captured? What are we learning about the data? How can we improve?
We are working with new and exciting media channels, including social media optimization which has already increased traffic eight-fold for one website, and are busy integrating mobile marketing (text or SMS) into our clients' campaigns. Why new media in times of economic uncertainty? We have chosen to utilize the media channels that our clients' customers utilize, which is why social media sites and text messaging make perfect sense in the marketing mix.
The basics do not go away because new media is being used, they are integrated into the planning. Consider using radio that has a text in response message. The text message response then includes a link to a website. Capture the data on the landing page of the website. Create an e-mail marketing campaign with the captured data. It is a beautiful thing to move through the process in a measurable way with solid results to deliver for clients.
For more on the use of mobile marketing, join our October online webinar. Click here to RSVP.
http://community.icontact.com/p/edgemedia/newsletters/september08/posts/leads-delivered-before-noon
Talk to you soon!
Wishing you the best,
Vickie Isaac
President/Owner
Edge Media
http://www.edgemedia.biz
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