Researching demographics to integrate marketing strategy for international travel site w/ numerous age groups & nationalities. Challenging!

Prepping for a speaking engagement this afternoon presenting social media optimization. Very exciting emerging marketing channel!

Working on an SMS campaign for a political campaign... very interesting research & strategy...

I am working on a social media optimization presentation for an upcoming speaking engagement. This is fast changing territory!

Join the marketing discussion at the Edge Spot on Facebook!
http://ping.fm/hY3Kn

WOW! Great tool - ping.fm! Update social media sites in one spot! Just connected everything together... A miracle! :-)

Integrated Marketing Strategies Create ROI

In a down turned economy where advertisers are cutting budgets, agencies are firing, broadcast employees are losing their paychecks, and marketing folks spend part of their day trying not to panic, there is reason and rationale to creating campaigns that really deliver ROI and keep clients' business on the books and moving in positive growth territory.

There has to be STRATEGY behind every dollar spent, and each media channel used has to produce measurable results. Why drive to the web from radio or pay-per-click if all you get is a report that says traffic is up? That's nice... How do you re-market - making every dollar spent do double duty? Billboards - why not integrate SMS into the campaign and build in a direct response component?

You get what I am driving at. Don't spend a dime without a strategy.

Make sure the client has every available tool to convert the lead to a sale, stay focused on delivering the leads and creating the conversion process to the sale, to the point where the process then belongs to the client to close the sale based on their product offering. Create a winning strategy from start to finish, not just a killer commercial!

Stay focused and strategic...

Best,

Vickie Isaac
Owner/President
Edge Media
http://www.edgemedia.biz

Twitter: twitter.com/EdgeMedia