Wednesday, December 30, 2009
2010 is the year of interactive marketing! Harnessing the power of social media, the impact of real time search, and ROI of mobile marketing will create the most exciting and challenging marketing year the industry has seen in the last 50 years! For more info, visit the Edge Media blog at: http://ping.fm/3vr0a
Thursday, December 17, 2009
Wednesday, December 16, 2009
Interesting Marketing Sherpa social media strategy - thought B4 action! Why tweet just to chirp? Read more... http://ping.fm/tAytU
Tuesday, December 15, 2009
Marketing Sherpa reported almost 23% of companies/agencies using social media have matured to the strategic phase. Many companies use social media without defined research/objectives. More info: http://www.edgemedia.biz/index-7.html
Monday, December 14, 2009
Thursday, December 3, 2009
Friday, November 20, 2009
Thursday, November 19, 2009
The Mobile Marketing Association predicts mobile marketing to grow by 27% in 2010, to 2.1 billion dollars. This is tremendous growth in a cautious economy where companies are still focusing on careful budgeting and cost containment strategies.
Mobile marketers bear a significant responsibility in the advancement of the marketing medium. Companies are looking for case studies - statistical data proving that mobile marketing is worth the investment of their marketing dollars. It is my professional opinin that mobile marketing is extremely effective when used appropriately, and it is the strategy that determines the success or failure of this emerging marketing medium.
As a leading interactive agency, we make sure that our mobile marketing strategies are integrated carefully with other marketing channels. Key components include being very careful to respect the privacy of the cell phone carrier and the opt-in nature of the responses. Our bulk SMS marketing platform actually deactivates a cell phone number in our system when a customer decides to opt out. Targeting the appropriate demographics using text messaging is also important. After the initial response is received, our SMS marketing software allows us to sort responses several ways to further enhance our targeted marketing approach. For more mobile marketing info, go to http://www.edgemedia.com/index-3.html
Mobile marketers bear a significant responsibility in the advancement of the marketing medium. Companies are looking for case studies - statistical data proving that mobile marketing is worth the investment of their marketing dollars. It is my professional opinin that mobile marketing is extremely effective when used appropriately, and it is the strategy that determines the success or failure of this emerging marketing medium.
As a leading interactive agency, we make sure that our mobile marketing strategies are integrated carefully with other marketing channels. Key components include being very careful to respect the privacy of the cell phone carrier and the opt-in nature of the responses. Our bulk SMS marketing platform actually deactivates a cell phone number in our system when a customer decides to opt out. Targeting the appropriate demographics using text messaging is also important. After the initial response is received, our SMS marketing software allows us to sort responses several ways to further enhance our targeted marketing approach. For more mobile marketing info, go to http://www.edgemedia.com/index-3.html
Saturday, November 7, 2009
Join current marketing discussion on Facebook-best practices for social media. http://ping.fm/Eg0dh?ref=search&sid=520454508.417381856..1
Wednesday, October 28, 2009
Monday, October 26, 2009
U.S. Wireless users send 4.1B texts daily, with more than 740B sent in 1st half of 2009, according to CTIA. Find out why and how to integrate text into your marketing strategies plus 1 month FREE subscription at: http://ping.fm/nioov
Thursday, October 8, 2009
Wednesday, October 7, 2009
Just finished analyzing radio vs. Google PPC on a cost per lead basis. Now it is time to analyze cost per sale... I am betting PPC will win as it looks like radio is delivering branding + some qualified leads, & PPC delivering branding (ad impressions), and the most qualified leads for this particular campaign.
Monday, October 5, 2009
Working on an integrated marketing strategy that starts with radio, uses text messaging as direct response and then data capture, delivers a URL, moves to a landing page, captures name & e-mail, has auto-responders, and then remarketing strategy. Consider the difference in this strategy as compared to just running a radio or TV campaign and hoping the phone rings or the site gets traffic... :-) As a leading interactive agency, it is our job to make sure that marketing dollars work harder and longer w/ integrated strategies. Find out more at http://ping.fm/kZgW3
Tuesday, September 29, 2009
Praying for protection for the unborn babies in our country, as the Senate votes today on amendments to the health care reform bill. The Baucus bill explicitly includes federal funding for abortion. Made calls yesterday to key Senators, but guess what... most lines were either busy or voicemail. Who is working for whom?
Friday, September 25, 2009
Thursday, September 24, 2009
Friday, September 18, 2009
The Family Research Council is hosting the Value Voters Summit right now. C-Span will be broadcasting live tomorrow. Text messaging services provided by Edge Media. Tune in to webcast now! http://ping.fm/srJoM
Edge Media is pleased to introduce ChurchLink, web based text messaging software to increase communication Complimentary 1 month subscription. http://ping.fm/LHz0A
Sunday, September 13, 2009
Social media is becoming standard marketing practice. Visit our blog & download the "how to" guide. http://ping.fm/l1Sfx
Wednesday, September 9, 2009
Mobile advertising to grow 74% THIS year, and 97% of marketers surveyed agreed that it will soon be standard practice! Find out more! http://blog.edgemedia.biz/blog/edge-media
Wednesday, September 2, 2009
97% of marketers see social media becoming standard practice. Download "how to" audio & PPT files: http://www.edgemedia.biz/index-6.html
Tuesday, August 25, 2009
Pleased to announce that the new keyword optimized Edge Media blog is live! Visit The Marketing Edge for cutting edge marketing strategy. http://ping.fm/G9dxk
Thursday, August 13, 2009
Wednesday, August 12, 2009
Thursday, August 6, 2009
Saturday, August 1, 2009
Monday, July 27, 2009
Just launched the travel destination website... Grand Canyon West... check it out! http://ping.fm/nv1ku
Thursday, July 23, 2009
Saturday, July 11, 2009
Friday, July 3, 2009
Tuesday, June 30, 2009
Tuesday, June 23, 2009
Monday, June 22, 2009
Thursday, June 11, 2009
Wednesday, June 10, 2009
Monday, June 8, 2009
Wednesday, June 3, 2009
Tuesday, June 2, 2009
Monday, June 1, 2009
Saturday, May 30, 2009
Friday, May 22, 2009
Wednesday, May 20, 2009
Tuesday, May 19, 2009
Monday, May 18, 2009
Saturday, May 16, 2009
Activating ping.fm feed to Edge Media LLC on Facebook. Join for marketing discussions http://ping.fm/68AkK
Wednesday, May 13, 2009
Tuesday, May 12, 2009
Monday, May 11, 2009
Tuesday, May 5, 2009
Friday, April 24, 2009
Integrated Marketing Strategies Create ROI
In a down turned economy where advertisers are cutting budgets, agencies are firing, broadcast employees are losing their paychecks, and marketing folks spend part of their day trying not to panic, there is reason and rationale to creating campaigns that really deliver ROI and keep clients' business on the books and moving in positive growth territory.
There has to be STRATEGY behind every dollar spent, and each media channel used has to produce measurable results. Why drive to the web from radio or pay-per-click if all you get is a report that says traffic is up? That's nice... How do you re-market - making every dollar spent do double duty? Billboards - why not integrate SMS into the campaign and build in a direct response component?
You get what I am driving at. Don't spend a dime without a strategy.
Make sure the client has every available tool to convert the lead to a sale, stay focused on delivering the leads and creating the conversion process to the sale, to the point where the process then belongs to the client to close the sale based on their product offering. Create a winning strategy from start to finish, not just a killer commercial!
Stay focused and strategic...
Best,
Vickie Isaac
Owner/President
Edge Media
http://www.edgemedia.biz
Twitter: twitter.com/EdgeMedia
There has to be STRATEGY behind every dollar spent, and each media channel used has to produce measurable results. Why drive to the web from radio or pay-per-click if all you get is a report that says traffic is up? That's nice... How do you re-market - making every dollar spent do double duty? Billboards - why not integrate SMS into the campaign and build in a direct response component?
You get what I am driving at. Don't spend a dime without a strategy.
Make sure the client has every available tool to convert the lead to a sale, stay focused on delivering the leads and creating the conversion process to the sale, to the point where the process then belongs to the client to close the sale based on their product offering. Create a winning strategy from start to finish, not just a killer commercial!
Stay focused and strategic...
Best,
Vickie Isaac
Owner/President
Edge Media
http://www.edgemedia.biz
Twitter: twitter.com/EdgeMedia
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