The Mobile Marketing Association predicts mobile marketing to grow by 27% in 2010, to 2.1 billion dollars. This is tremendous growth in a cautious economy where companies are still focusing on careful budgeting and cost containment strategies.
Mobile marketers bear a significant responsibility in the advancement of the marketing medium. Companies are looking for case studies - statistical data proving that mobile marketing is worth the investment of their marketing dollars. It is my professional opinin that mobile marketing is extremely effective when used appropriately, and it is the strategy that determines the success or failure of this emerging marketing medium.
As a leading interactive agency, we make sure that our mobile marketing strategies are integrated carefully with other marketing channels. Key components include being very careful to respect the privacy of the cell phone carrier and the opt-in nature of the responses. Our bulk SMS marketing platform actually deactivates a cell phone number in our system when a customer decides to opt out. Targeting the appropriate demographics using text messaging is also important. After the initial response is received, our SMS marketing software allows us to sort responses several ways to further enhance our targeted marketing approach. For more mobile marketing info, go to http://www.edgemedia.com/index-3.html
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About Me
- Vickie Isaac, M.Ed., President
- I am the President/Owner of Edge Media, a full service advertising agency in Phoenix, Arizona. I have been involved in marketing for over twenty five years. I also serve as an adjunct professor teaching marketing, leadership, and ethics courses. This blog offers dialogue about cutting edge marketing tools and techniques including mobile marketing, social network optimization, search engine optimization, mobile magazines and the mobile web.
1 comment:
You can take a leaf from the ways by which the telcomm sector players have marketed themselves.For instance Airtel had strongly positioned its services through its music "Ta te ta te" and Docomo is doing the same.
Why would a customer be interested to listen to you in the first place if the Ads are monotonous????
The first hurdle is crossed when the customers attention is captured.This is where creatives come to play.After this the message should be conveyed.
What you should consider is the which ever mobile is being marketed the focus should be on the benefit and the value which the product provides to the customer.
Nokia had beautifully one this when it said in its commercials that phones are not just for communicating".
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