Working on an integrated marketing strategy that starts with radio, uses text messaging as direct response and then data capture, delivers a URL, moves to a landing page, captures name & e-mail, has auto-responders, and then remarketing strategy. Consider the difference in this strategy as compared to just running a radio or TV campaign and hoping the phone rings or the site gets traffic... :-) As a leading interactive agency, it is our job to make sure that marketing dollars work harder and longer w/ integrated strategies. Find out more at http://ping.fm/kZgW3