The shift to online marketing continues... Small businesses plan on using e-mail & social media as primary strategies in 2010. The majority are not planning on using radio or TV (VerticalResponse).

The Mobile Marketing Association predicts mobile marketing to grow by 27% in 2010, to 2.1 billion dollars. This is tremendous growth in a cautious economy where companies are still focusing on careful budgeting and cost containment strategies.

Mobile marketers bear a significant responsibility in the advancement of the marketing medium. Companies are looking for case studies - statistical data proving that mobile marketing is worth the investment of their marketing dollars. It is my professional opinin that mobile marketing is extremely effective when used appropriately, and it is the strategy that determines the success or failure of this emerging marketing medium.

As a leading interactive agency, we make sure that our mobile marketing strategies are integrated carefully with other marketing channels. Key components include being very careful to respect the privacy of the cell phone carrier and the opt-in nature of the responses. Our bulk SMS marketing platform actually deactivates a cell phone number in our system when a customer decides to opt out. Targeting the appropriate demographics using text messaging is also important. After the initial response is received, our SMS marketing software allows us to sort responses several ways to further enhance our targeted marketing approach. For more mobile marketing info, go to http://www.edgemedia.com/index-3.html

Join current marketing discussion on Facebook-best practices for social media. http://ping.fm/Eg0dh?ref=search&sid=520454508.417381856..1

So fun! Working on Santa's at the Skywalk promotion! Radio, SMS, social media, & web...Santa's arrives by helicopter-sleigh not ready yet...

U.S. Wireless users send 4.1B texts daily, with more than 740B sent in 1st half of 2009, according to CTIA. Find out why and how to integrate text into your marketing strategies plus 1 month FREE subscription at: http://ping.fm/nioov

WOW! Pleased to announce that our client, Grand Canyon West, is one of 28 finalists for New 7 Wonders of the World! 440 entries, 220 countries, down to 28 finalists! Go Grand Canyon West! The Olympics for natural wonders of the world!

Just finished analyzing radio vs. Google PPC on a cost per lead basis. Now it is time to analyze cost per sale... I am betting PPC will win as it looks like radio is delivering branding + some qualified leads, & PPC delivering branding (ad impressions), and the most qualified leads for this particular campaign.