So fun! Working on Santa's at the Skywalk promotion! Radio, SMS, social media, & web...Santa's arrives by helicopter-sleigh not ready yet...

U.S. Wireless users send 4.1B texts daily, with more than 740B sent in 1st half of 2009, according to CTIA. Find out why and how to integrate text into your marketing strategies plus 1 month FREE subscription at: http://ping.fm/nioov

WOW! Pleased to announce that our client, Grand Canyon West, is one of 28 finalists for New 7 Wonders of the World! 440 entries, 220 countries, down to 28 finalists! Go Grand Canyon West! The Olympics for natural wonders of the world!

Just finished analyzing radio vs. Google PPC on a cost per lead basis. Now it is time to analyze cost per sale... I am betting PPC will win as it looks like radio is delivering branding + some qualified leads, & PPC delivering branding (ad impressions), and the most qualified leads for this particular campaign.

Working on an integrated marketing strategy that starts with radio, uses text messaging as direct response and then data capture, delivers a URL, moves to a landing page, captures name & e-mail, has auto-responders, and then remarketing strategy. Consider the difference in this strategy as compared to just running a radio or TV campaign and hoping the phone rings or the site gets traffic... :-) As a leading interactive agency, it is our job to make sure that marketing dollars work harder and longer w/ integrated strategies. Find out more at http://ping.fm/kZgW3