Edge Media - The Marketing Edge

Burson-Marsteller and Proof Integrated Communications report: The State of Mobile Communications

2010-08-31T09:45:00.001-07:00

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Burson-Marsteller and Proof Integrated Communications report: The State of Mobile Communications

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2010-01-18T17:00:00.001-08:00

Working on a text and mobile web based trivia game for a television show...lots of fun!

2010-01-15T12:11:00.001-08:00

The new decade of Mobile Marketing! We are excited and ready to roll...text message, mobile web, apps, u name it, we are on it, & loving it!

2010-01-08T10:47:00.001-08:00

Edge Media is pleased to announce that we will provide interactive marketing services for Eric Wnuck's 2010 U.S. Congress, CD 5, AZ campaign. For campaign info: http://ping.fm/nZ2ol

2010-01-06T11:10:00.001-08:00

ChurchLink Mobile Marketing Software from Edge Media helps the Church connect thru text messaging! Free offer! GO: http://ping.fm/SyL1a

2010-01-06T10:30:00.001-08:00

Edge Mobile-Complimentary 1 mo. subscription & no set up fees. Test the power of SMS marketing! Go: http://ping.fm/eqcGC

2009-12-30T16:03:00.001-08:00

2010 is the year of interactive marketing! Harnessing the power of social media, the impact of real time search, and ROI of mobile marketing will create the most exciting and challenging marketing year the industry has seen in the last 50 years! For more info, visit the Edge Media blog at: http://ping.fm/3vr0a

2009-12-17T13:19:00.001-08:00

Integrating keywords into social media and blogging increases SEO results. Leading interactive agencies recognize the power of keyword integration across all marketing channels.

2009-12-16T20:38:00.001-08:00

Interesting Marketing Sherpa social media strategy - thought B4 action! Why tweet just to chirp? Read more... http://ping.fm/tAytU

2009-12-15T21:44:00.001-08:00

Marketing Sherpa reported almost 23% of companies/agencies using social media have matured to the strategic phase. Many companies use social media without defined research/objectives. More info: http://www.edgemedia.biz/index-7.html

2009-12-14T15:52:00.001-08:00

Working on premium SMS campaign for global client... very exciting campaign build out!

2009-12-03T15:59:00.001-08:00

Been at Grand Canyon West for 3 days being an ELF! Getting ready for Santa at the Skywalk! The promotion is FUN - www.skywalksanta.com!

2009-11-20T09:54:00.001-08:00

The shift to online marketing continues... Small businesses plan on using e-mail & social media as primary strategies in 2010. The majority are not planning on using radio or TV (VerticalResponse).

2009-11-19T14:34:00.001-08:00

The Mobile Marketing Association predicts mobile marketing to grow by 27% in 2010, to 2.1 billion dollars. This is tremendous growth in a cautious economy where companies are still focusing on careful budgeting and cost containment strategies.

Mobile marketers bear a significant responsibility in the advancement of the marketing medium. Companies are looking for case studies - statistical data proving that mobile marketing is worth the investment of their marketing dollars. It is my professional opinin that mobile marketing is extremely effective when used appropriately, and it is the strategy that determines the success or failure of this emerging marketing medium.

As a leading interactive agency, we make sure that our mobile marketing strategies are integrated carefully with other marketing channels. Key components include being very careful to respect the privacy of the cell phone carrier and the opt-in nature of the responses. Our bulk SMS marketing platform actually deactivates a cell phone number in our system when a customer decides to opt out. Targeting the appropriate demographics using text messaging is also important. After the initial response is received, our SMS marketing software allows us to sort responses several ways to further enhance our targeted marketing approach. For more mobile marketing info, go to http://www.edgemedia.com/index-3.html

2009-11-07T11:00:00.001-08:00

Join current marketing discussion on Facebook-best practices for social media. http://ping.fm/Eg0dh?ref=search&sid=520454508.417381856..1

2009-10-28T11:20:00.001-07:00

So fun! Working on Santa's at the Skywalk promotion! Radio, SMS, social media, & web...Santa's arrives by helicopter-sleigh not ready yet...

2009-10-26T17:35:00.001-07:00

U.S. Wireless users send 4.1B texts daily, with more than 740B sent in 1st half of 2009, according to CTIA. Find out why and how to integrate text into your marketing strategies plus 1 month FREE subscription at: http://ping.fm/nioov

2009-10-08T10:46:00.001-07:00

WOW! Pleased to announce that our client, Grand Canyon West, is one of 28 finalists for New 7 Wonders of the World! 440 entries, 220 countries, down to 28 finalists! Go Grand Canyon West! The Olympics for natural wonders of the world!

2009-10-07T11:21:00.001-07:00

Just finished analyzing radio vs. Google PPC on a cost per lead basis. Now it is time to analyze cost per sale... I am betting PPC will win as it looks like radio is delivering branding + some qualified leads, & PPC delivering branding (ad impressions), and the most qualified leads for this particular campaign.

2009-10-05T17:52:00.001-07:00

Working on an integrated marketing strategy that starts with radio, uses text messaging as direct response and then data capture, delivers a URL, moves to a landing page, captures name & e-mail, has auto-responders, and then remarketing strategy. Consider the difference in this strategy as compared to just running a radio or TV campaign and hoping the phone rings or the site gets traffic... :-) As a leading interactive agency, it is our job to make sure that marketing dollars work harder and longer w/ integrated strategies. Find out more at http://ping.fm/kZgW3

2009-09-29T11:48:00.001-07:00

Praying for protection for the unborn babies in our country, as the Senate votes today on amendments to the health care reform bill. The Baucus bill explicitly includes federal funding for abortion. Made calls yesterday to key Senators, but guess what... most lines were either busy or voicemail. Who is working for whom?

2009-09-25T09:14:00.001-07:00

Consistency w/ keywords is critical to increasing SEO results across all platforms. Press releases, optimized blogging, SEO, social media... be consistent and it can dramatically impact natural search results.

2009-09-24T08:45:00.001-07:00

Just keyword optimized & published a press release for a client. Optimized press releases can positively impact search results -incorporate the process into SEO strategies! Note - that may mean that marketing needs to coordinate with public relations team... :-)

2009-09-18T11:57:00.001-07:00

The Family Research Council is hosting the Value Voters Summit right now. C-Span will be broadcasting live tomorrow. Text messaging services provided by Edge Media. Tune in to webcast now! http://ping.fm/srJoM

2009-09-18T11:44:00.001-07:00

Edge Media is pleased to introduce ChurchLink, web based text messaging software to increase communication Complimentary 1 month subscription. http://ping.fm/LHz0A

2009-09-13T19:08:00.001-07:00

Social media is becoming standard marketing practice. Visit our blog & download the "how to" guide. http://ping.fm/l1Sfx

2009-09-09T13:20:00.001-07:00

Mobile advertising to grow 74% THIS year, and 97% of marketers surveyed agreed that it will soon be standard practice! Find out more! http://blog.edgemedia.biz/blog/edge-media

2009-09-02T16:11:00.001-07:00

97% of marketers see social media becoming standard practice. Download "how to" audio & PPT files: http://www.edgemedia.biz/index-6.html

2009-08-25T13:21:00.001-07:00

Pleased to announce that the new keyword optimized Edge Media blog is live! Visit The Marketing Edge for cutting edge marketing strategy. http://ping.fm/G9dxk

2009-08-13T11:00:00.001-07:00

Strategizing a radio driven, then mobile to web contesting platform... so much fun (particularly for the winner!!)

2009-08-12T09:43:00.001-07:00

Edge Media is pleased to announce that the Family Research Council has chosen the Edge Mobile platform to meet its mobile marketing needs.

2009-08-06T15:58:00.001-07:00

Working on the new Edge Media blog and a radio/text campaign that starts on Monday - Great Grand Canyon West Adventure Getaway!

2009-08-01T10:16:00.001-07:00

Pleased to announce that Edge Media is now the SMS platform service provider for the Family Research Council and Enteractive Solutions Group!

2009-07-27T09:29:00.001-07:00

Just launched the travel destination website... Grand Canyon West... check it out! http://ping.fm/nv1ku

2009-07-23T12:16:00.001-07:00

Working on integrating Pay-Per-Click & SEO strategies w/ social media strategies for travel destination client. Site should go live today!

2009-07-11T09:56:00.001-07:00

Creating integrated internet marketing strategy for wonderful travel destination-will launch new website...stay tuned 4 URL to check it out!

2009-07-03T10:29:00.001-07:00

Working on an RFP for a start up company, focusing on SEO, PPC, keyword optimized blogging & social media strategies.

2009-06-30T10:43:00.001-07:00

New Product Line! Small Business Marketing Solutions! Turnkey & Affordable! Local SEO, social media, text messaging, blogging, e-mail & web

2009-06-23T08:20:00.001-07:00

I am bundling & discounting services to help non-profits & small businesses grow: SEO, social media, blogging, mobile, & e-mail marketing.

2009-06-22T09:03:00.001-07:00

Working on an SMS campaign using CHAT functionality to create interactivity between respondents. Better than social networking! ...Love it!

2009-06-11T11:42:00.001-07:00

Working on a presentation to a radio network for using social media to grow listening audience and advertiser response rates.

2009-06-10T12:45:00.001-07:00

Meeting w/non-profit satellite TV network re: mobile messaging integration 4 programming & sales 2 grow audience interaction & ad response.

2009-06-08T09:43:00.001-07:00

Creating contesting campaign 4 grocery chain w/text to win radio offer & grocery coupons via text for loyalty program-beats coupon clipping!

2009-06-03T09:03:00.001-07:00

Working on contest campaign for radio using SMS auto-enroll, then converting to loyalty program. Response & conversion rates solid!

2009-06-02T15:02:00.001-07:00

Working on an optimized blogging campaign for a health care client. Optimized blogging tool is a great help with boosting SEO results!

2009-06-01T10:49:00.001-07:00

Finishing up interactive online education website for health care client. Great stuff - connecting education with health for the consumer!

2009-05-30T10:49:00.001-07:00

Done w/research, website development & marketing strategy for international travel site. Now it's RFP's for 2 non-profits using SMS for fundraising!

2009-05-22T10:02:00.001-07:00

Rapid response with SEO rankings @ as a result of linking & SMO for clients- Note: it must be an ongoing process - ping.fm is a great tool!

2009-05-20T09:48:00.001-07:00

Working on launch of optimized blogging campaigns for Edge Media LLC and several Edge Media clients. Looking forward to great SEO impact!

2009-05-19T19:56:00.001-07:00

Working on market research for "best of" web design strategies for international travel destination client w/broad market demos. Thoughts?

2009-05-18T11:31:00.001-07:00

Working on social media optimization for a non-profit this morning... Loving it...

2009-05-16T12:27:00.001-07:00

Now testing ping.fm to Facebook pages applications...

2009-05-16T12:02:00.001-07:00

Activating ping.fm feed to Edge Media LLC on Facebook. Join for marketing discussions http://ping.fm/68AkK

2009-05-16T09:15:00.001-07:00

Researching demographics to integrate marketing strategy for international travel site w/ numerous age groups & nationalities. Challenging!

2009-05-13T10:27:00.001-07:00

Prepping for a speaking engagement this afternoon presenting social media optimization. Very exciting emerging marketing channel!

2009-05-12T18:00:00.001-07:00

Working on an SMS campaign for a political campaign... very interesting research & strategy...

2009-05-11T12:36:00.001-07:00

I am working on a social media optimization presentation for an upcoming speaking engagement. This is fast changing territory!

2009-05-05T12:22:00.001-07:00

Join the marketing discussion at the Edge Spot on Facebook!
http://ping.fm/hY3Kn

2009-05-05T10:17:00.001-07:00

WOW! Great tool - ping.fm! Update social media sites in one spot! Just connected everything together... A miracle! :-)

Integrated Marketing Strategies Create ROI

2009-04-24T10:59:00.000-07:00

In a down turned economy where advertisers are cutting budgets, agencies are firing, broadcast employees are losing their paychecks, and marketing folks spend part of their day trying not to panic, there is reason and rationale to creating campaigns that really deliver ROI and keep clients' business on the books and moving in positive growth territory.

There has to be STRATEGY behind every dollar spent, and each media channel used has to produce measurable results. Why drive to the web from radio or pay-per-click if all you get is a report that says traffic is up? That's nice... How do you re-market - making every dollar spent do double duty? Billboards - why not integrate SMS into the campaign and build in a direct response component?

You get what I am driving at. Don't spend a dime without a strategy.

Make sure the client has every available tool to convert the lead to a sale, stay focused on delivering the leads and creating the conversion process to the sale, to the point where the process then belongs to the client to close the sale based on their product offering. Create a winning strategy from start to finish, not just a killer commercial!

Stay focused and strategic...

Best,

Vickie Isaac
Owner/President
Edge Media
http://www.edgemedia.biz

Twitter: twitter.com/EdgeMedia

Marketing Dollars Have to Deliver ROI in Economic Downturn

2008-09-30T17:47:00.000-07:00

In times of economic uncertainty, business owners close their checkbooks and marketers scratch their heads. In order to create the proverbial "win-win", marketers must accept the mandate for accountability for every marketing dollar spent. Marketing strategies must be trackable, measurable, and most importantly, successful.

At Edge Media, we have committed to really pushing the envelope and have turned over every rock imaginable, looking at media channels, technology, and most importantly, strategy. Every marketing dollar has to be backed by strategy - what is the goal? What is the process? How do we move from A to B to C? Are we capturing the data? What are we doing with the data once captured? What are we learning about the data? How can we improve?

We are working with new and exciting media channels, including social media optimization which has already increased traffic eight-fold for one website, and are busy integrating mobile marketing (text or SMS) into our clients' campaigns. Why new media in times of economic uncertainty? We have chosen to utilize the media channels that our clients' customers utilize, which is why social media sites and text messaging make perfect sense in the marketing mix.

The basics do not go away because new media is being used, they are integrated into the planning. Consider using radio that has a text in response message. The text message response then includes a link to a website. Capture the data on the landing page of the website. Create an e-mail marketing campaign with the captured data. It is a beautiful thing to move through the process in a measurable way with solid results to deliver for clients.

For more on the use of mobile marketing, join our October online webinar. Click here to RSVP.
http://community.icontact.com/p/edgemedia/newsletters/september08/posts/leads-delivered-before-noon

Talk to you soon!

Wishing you the best,

Vickie Isaac
President/Owner
Edge Media

http://www.edgemedia.biz

Edge Media - The Marketing Edge

2008-08-18T13:03:00.000-07:00

For years marketers have been striving to develop relationships with potential customers. The internet has revolutionized marketing, and continues to revolutionize it so fast that most marketers can barely keep their eyes from glazing over and their heads from spinning around. While the changes have been enough to make even great marketers scratch their heads, the introduction and instant success of social networking sites have provided the marketer the very tool they have been needing for decades.

When used appropriately, social network optimization is personal and creates a platform for relationship and immediate feedback. With advertisers pledging to spend $1.4 BILLION dollars in this space in 2008 (eMarketer 2008), it is time we paid attention and figured out the strategy. The basics don't change - content is still king, and tracking results remains paramount.

The secret to success lies in an integrated strategy - build the PLAN, don't just take up space. Each step needs to have a purpose, and then it needs to be measured to see if it accomplishes that purpose. A group on MySpace for the sake of the warm fuzzies is nice, but the questions must be asked, "What are you accomplishing? What are you learning about your consumer?". Find ways to be interactive, and provide incentives for people to take the action that you want them to take. Move them off of the social network site to YOUR site. And then ask the question, "Now what???" What do you want them to do? What is the action? Capture the data, and continue to build the relationship, and your brand.

Create the flow before you take up the space, and you will see measurable results that justify the time spent interacting on these sites. If the demo you are targeting is 25-54, then consider taking the strategy and creating a mobile site as well, make it seamless, and don't lose leads. Consider integrating mobile chat onto the site, and capturing cell numbers for text messaging. The key here is communicating with the consumer on THEIR terms, not yours, with valid content that meets a genuine need. If you put yourself in their shoes, you can create a strategy that leads to success - a satisfied customer and a growing customer base. For more information on mobile marketing, go to http://www.edgemedia.biz/index-7.html

Good luck out there!

Vickie Isaac, M.Ed.

President

Edge Media

http://www.edgemedia.biz

602-943-2030

info@edgemedia.biz